Ten things you didn't know about voucher codes
Thursday, 18 March 2010
Discount voucher codes are now such a proven sales tool that any retailer worth their salt will include them in their marketing campaigns. Countless websites have been created to satisfy our insatiable thirst for voucher codes, many of them willing and able to deliver new codes into our inbox on a daily basis.
Voucher codes have quite simply revolutionised the way restaurants and shops do business and quite simply changed the way we shop for good. So we all agree - we like voucher codes, a lot! But do you know everything there is to know about them? Maybe not. Here are 10 things you didn't know about voucher codes.
1. The very first coupon was created in 1887 by the Coca Cola Company, who gave out free coupons to their employees to distribute to their families. Within ten years, one in nine Americans had received a free drink through a complimentary coupon, putting Coca Cola very firmly on the map.
2. In the USA, coupon collecting is a way of life and has been since before the second world war. Any retailer not offering coupons will struggle to build a loyal customer base.
3. Retailers in the USA often use discount coupons to promote new products. This is the exact opposite to the UK, where new products are generally sold at a higher price.
4. There are lots of great voucher code forums online where users share voucher codes and provide feedback on best buys.
5. 58% of British shoppers said they used e-vouchers when Christmas shopping in 2009, according to a survey commissioned by website Voucher Hub.
6. According to the same survey, nearly two thirds of UK shoppers would be happy to use e-vouchers if they knew more about them, while 40 percent said they weren't sure where to find e-vouchers in the first place.
7. Customers seem to feel more comfortable knowing exactly how much discount a voucher code will give them. For this reason, voucher codes offering a fixed discount like £10 off are more popular than percentage discounts.
8. Most voucher codes have a shelf life. To avoid disappointment, always check the expiry date before you try to use one.
9. The majority of online shoppers like to make their purchases at the start of the week. Statistics reveal that online shoppers are most active on Monday evenings. Despite this clear shopping trend, most retailers release their best voucher offers on Friday afternoons as a way to try and boost weekend sales figures!
10. Voucher codes are now available on smart phones, meaning there is no longer any need to print off a paper copy. Save time and paper by downloading a code to your phone, then just show it to your waiter or sales assistant to claim the discount.
With demand for discount vouchers on the increase, retailers are constantly coming up with new ways to use voucher codes and customers just keep on devouring them.
Voucher codes have quite simply revolutionised the way restaurants and shops do business and quite simply changed the way we shop for good. So we all agree - we like voucher codes, a lot! But do you know everything there is to know about them? Maybe not. Here are 10 things you didn't know about voucher codes.
1. The very first coupon was created in 1887 by the Coca Cola Company, who gave out free coupons to their employees to distribute to their families. Within ten years, one in nine Americans had received a free drink through a complimentary coupon, putting Coca Cola very firmly on the map.
2. In the USA, coupon collecting is a way of life and has been since before the second world war. Any retailer not offering coupons will struggle to build a loyal customer base.
3. Retailers in the USA often use discount coupons to promote new products. This is the exact opposite to the UK, where new products are generally sold at a higher price.
4. There are lots of great voucher code forums online where users share voucher codes and provide feedback on best buys.
5. 58% of British shoppers said they used e-vouchers when Christmas shopping in 2009, according to a survey commissioned by website Voucher Hub.
6. According to the same survey, nearly two thirds of UK shoppers would be happy to use e-vouchers if they knew more about them, while 40 percent said they weren't sure where to find e-vouchers in the first place.
7. Customers seem to feel more comfortable knowing exactly how much discount a voucher code will give them. For this reason, voucher codes offering a fixed discount like £10 off are more popular than percentage discounts.
8. Most voucher codes have a shelf life. To avoid disappointment, always check the expiry date before you try to use one.
9. The majority of online shoppers like to make their purchases at the start of the week. Statistics reveal that online shoppers are most active on Monday evenings. Despite this clear shopping trend, most retailers release their best voucher offers on Friday afternoons as a way to try and boost weekend sales figures!
10. Voucher codes are now available on smart phones, meaning there is no longer any need to print off a paper copy. Save time and paper by downloading a code to your phone, then just show it to your waiter or sales assistant to claim the discount.
With demand for discount vouchers on the increase, retailers are constantly coming up with new ways to use voucher codes and customers just keep on devouring them.
